Razn Journal
Essays on issue trees, MECE logic, Pyramid Principle communication, and the habits behind sharper strategic work.
July 31, 2026 · 7 min
Consulting charts have one job: advance the argument. Here's the discipline behind exhibits that move decisions—and how to build it before you need it.
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July 30, 2026 · 7 min
An issue tree tells you what could matter. A workplan decides who finds out, how, and by when. The translation between them is a core consulting skill nobody teaches candidates.
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July 29, 2026 · 7 min
Memorized frameworks get candidates through screening rounds and fail them in finals. Here's how to build problem-specific structures on the spot.
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July 28, 2026 · 8 min
Fifty random cases with random partners is the default plan, and it plateaus fast. Here's a four-week structure built on deliberate practice instead of volume.
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July 27, 2026 · 6 min
Before the framework, before the math, there's a small window that shapes everything after it. Most candidates waste it or skip it. Here's how to use it.
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July 26, 2026 · 7 min
The exhibit lands, the clock starts, and the interviewer goes quiet. What you do in the next sixty seconds is one of the most predictable—and most trainable—moments of the case.
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July 24, 2026 · 7 min
Everyone quotes Pareto. Consultants operationalize it. Here's how 80/20 actually works as a daily analytical discipline, in cases and on real projects.
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July 23, 2026 · 7 min
Half of every consulting interview isn't a case at all. Here's how to prepare personal stories with the same rigor you bring to frameworks.
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July 21, 2026 · 7 min
The last two minutes of a case are weighted like the first twenty. Most candidates improvise them. Here's the structure that makes closings land.
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July 20, 2026 · 8 min
Market attractiveness, ability to win, economics. Every candidate knows the buckets. The ones who pass know what to do inside them.
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July 18, 2026 · 8 min
Nobody fails a case because they can't divide. They fail because they go silent, lose the thread, or forget what the number was for. Here's how to fix all three.
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July 15, 2026 · 7 min
Boiling the ocean is the default failure mode of smart people. Hypothesis-driven work is the discipline that prevents it.
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July 15, 2026 · 6 min
Most business writing buries the point. Consulting documents put it in the first line — and structure everything else beneath it.
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July 15, 2026 · 7 min
A deck is not a stack of exhibits. It's one argument told across slides — and the titles alone should tell it.
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April 14, 2026 · 8 min
An issue tree isn't a template to fill in. It's a way of seeing problems clearly. Here's how to build ones that actually work.
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April 14, 2026 · 7 min
Consultants communicate differently. The Pyramid Principle is why. Here's how to internalize it before your interview.
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April 14, 2026 · 6 min
Everyone knows MECE. Far fewer can actually execute it under pressure. Here are the failure modes that interviewers see constantly.
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April 14, 2026 · 7 min
Market sizing is not a math trick. It is a test of structure, assumptions, and calm judgment under uncertainty.
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April 14, 2026 · 8 min
Revenue minus cost is only the beginning. Strong profitability analysis goes past the formula and finds the real driver fast.
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April 14, 2026 · 7 min
The strongest answers in profitability cases separate symptom from cause quickly, then focus analysis where the economics actually moved.
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